Gears of War Ad

In the continuing spirit of supporting advertising, the latest ad that has caught my attention is for an upcoming XBOX 360 (video game console) game entitled Gears of War.
It's interesting to pair such a violent game with a ballad but for some reason it works (at least to me). Check it out on YouTube.

http://www.youtube.com/watch?v=TL7edUTDVv4